Virtual Marketing
There are two ways to do marketing. One is the “flack” approach. The idea is to throw lots of metal into the air and hope an enemy plane will run into it. It’s messy and wasteful.
The other is “target marketing.” Think smart missile.
Increased exposure and increased profits are your targets. I am your guidance system.
So much has changed with technology that it is difficult to narrow in on your targets and know what to do. But with this increased technology, the opportunity has now come to more easily understand what’s changed in your customers’ buying motivation and in finding new ones. There is opportunity in targeted marketing. It is quite simply the least expensive, most efficient method of generating leads today.
I also believe there is opportunity in bringing more digital tools into your sales cycle to build comfort and connection. Like screen-sharing.
Clients hire me to generate more leads-
You can hire me a variety of ways. Today, in this economy, clients are hiring me these 2 ways:
1) For some, this means hiring us to create a new marketing strategy; a new path forward. This three-week in-depth process quickly gives you an idea what about your marketing is working, what’s not, give you a feel of what your customers are thinking and, from all this, creates the direction to go forward.
I will provide the direction forward, keeping the things that work, integrating changes to your message and methods which are most beneficial, estimate a budget, implement, measure and adjust.
2) For some, this means hiring me to be at their side, as a Virtual Director of Marketing. This gets me “by your side” to sort through priorities, sharpen your message, get more done and avoid mistakes that cost you time and money.