The Challenge:

In spring 2011, Bob Hafer, director of Ebby Hallliday Builder Sales & Service, asked Fresh Ink Marketing to help develop and market the newly-created division. Our three-fold task was to develop the brand, increase the division’s visibility and build its reputation, and to increase leads and sales.

The Strategy:

• Developed a distinctive, and highly engaging website at www.EbbyBuilderSales.com
• Established and maintained an in-depth education resource page which included a blog, video blogging, and more
• Designed marketing collateral consistent with the look and feel of the brand
• Launched a full-scale, multi-level social media campaign

The Challenge:

The Home Builders Association of Greater Dallas Education Committee approached Fresh Ink Marketing with the intention of marketing more to the realtor community.  With a nearly non-existing marketing platform in place including no website of their own, no involvement in social media or regular communication with the outside community, Fresh Ink Marketing helped to strategize, direct and implement a full level marketing campaign.

The Strategy:

• Created a separate and comprehensive education website at www.DallasBuildersEducation.com
• Developed marketing collateral that emphasized the experience of the instructors and the impact Education Committee programs had on attendees
• Developed an online “education center” by ongoing blogging
• Launched a full-scale social media and email marketing campaign

The Results:

• As much as 50 percent increase in class attendance
• Increased member involvement due to introduction of interactive media
• Greater area awareness of the client’s reputation and expertise

The Challenge:

Windsor Homes—high-end homebuilders in the Dallas-area—came to us in a start-up frenzy, anxious to organize their look and focus their marketing.

The Strategy:

• Redesigned all the marketing collateral—from name badges and fliers to signage—to have a unified look and reflect a single brand.
• Identified area agents and began to develop relationships by hosting office meetings, taking them to lunch, creating realtor incentives.

The Results:

• New branding clearly identified Windsor Homes as a builder of luxurious homes
• Attendance at realtor events surpassed estimates
• Fourfold increase in traffic to subdivisions
• Increased sales

The Challenge:

Elite Remodeling—a premier, full-service remodeling company in North Dallas—wanted to move to the next level in their marketing. Their website looked and felt dated and generated few leads. They had no experience with social media and poor placement in Google searches.

The Strategy: